“To make Engagement Sessions profitable you need to treat it like a portrait session separate from the wedding.”
~ Jason and Joanne Marino, Imagine Photography
Tip #1 : Offer Wall Art
Most wedding photographers don’t offer wall art because they focus on albums only. Once you start offering wall art, you’ll find it is a revenue stream you can count on.
“Our clients won’t purchase wall art of images in their wedding attire, but they love wall art in their everyday clothes”.
~ Jason and Joanne Marino
If you need help in deciding what to offer, check this blog post out on top-selling wall art collections.
“Fundy Designer makes it so easy to design wall art for my clients.”
~ Kesha Lambert
Tip #2: Albums and Signing Books
A big majority of clients love an album of their engagement photos or a signing book, so their guests can leave them messages on their big day.
“I always ask my clients what they are planning to do with their Engagement Session images. And the response is always, ‘I don’t know.’ This gives me the opportunity to show them all their options. About half of my clients order a guest signing book after I educate them.”
~ Marlies Hartmann
Fundy Designer has pre-built signing book designs that work on individual spreads or with Auto Design. Check out this blog post on how to design signing books.
Tip #3: Save-the-Date Referral Marketing
Just by using the phrase, “Would you like me to design your Save-the-Date cards for you?” you can increase your referrals. Couples are busy and often overwhelmed with wedding planning; the more you can take the burden off them, the happier they’ll be. By designing their cards for them with your logo, website, phone number, and email on the back, you will increase your referrals. Plus, your couple will take care of the postage for you.
In the thick of Engagement session season, use these 3 tips to make more money and increase referrals. If you aren’t already using Fundy Designer v10, you can download a free trial here or purchase here.
