New Jersey photographer Scott Wyden Kivowitz is always kicking around ideas, especially those that will help out wedding photographers. And with the help of the folks at Colorvale Actions, he recently launched the Wedding Photographer Conversion Kit for generating leads and ultimately booking future clients.
It works like this: the wedding guide lives on your website for potential clients to download, is full of your beautiful images and suggestions for local vendors, and ultimately, you accumulate a growing list of leads to follow up with.
The kit comes with predesigned Photoshop files to help you build this guide. There is some setup time that is required, but once you’ve included your images and filled out information about area vendors, it’s ready to go. The conversion kit also includes an SEO-ready sample website landing page, complete with instructions, so you can capture those email addresses and administer the downloads.
Then it’s up to you to keep in contact with these potential new clients! Email marketing is a powerful tool. Take the time to craft a campaign (if you don’t have one already) to follow up with these couples who took the time to download your guide.
For more information about the kit and generating leads, click here.
