In our Success by Design series, wedding photographer Kiamarie Lambert sat down with Michael T. Davis to share how she transformed her business by embracing printed products and leveraging tools like Fundy Designer. Kiamarie’s approach combines artistry, relationship-building, and efficiency, creating a business model that drives revenue and keeps clients coming back. Here’s how she does it in five key steps:
1. Show Off Printed Products
Kiamarie’s journey into wedding albums began with humble roots: assembling DIY albums with a Kodak EasyShare camera and slip-in photo sleeves. Over time, she realized that offering high-quality albums and prints elevated her services from simple photography to creating cherished family heirlooms.
For her, albums and prints are more than just photos—they’re tangible memories. By providing beautifully designed products, Kiamarie not only helps her clients relive their most special moments but also builds a deeper emotional connection to her work. This approach cements her role as a trusted photographer in her clients’ lives.
2. Make It Easy for Clients to Say Yes
Kiamarie has mastered the art of showcasing albums in a way that feels natural and irresistible. She invites clients into her studio and lets them experience sample albums firsthand—touching the leather covers, flipping through the pages, and envisioning their own photos in the designs.
This hands-on experience makes the decision to invest in an album effortless. By showing the physical product and highlighting its emotional value, Kiamarie removes hesitation and helps clients see the lasting impact of a printed album.
3. Speed Up Workflow with Fundy Designer
One of Kiamarie’s game-changers has been Fundy Designer. In the past, designing albums was a tedious process that involved outsourcing designs, emailing large files, and coordinating revisions—an expensive and time-consuming system. Fundy Designer revolutionized her workflow by enabling her to create custom albums in minutes.
Kiamarie shared that she can now design five albums in just 15 minutes, allowing her to deliver faster and focus more on client relationships. Fundy’s intuitive layout options even suggest design improvements, ensuring every album matches her style and her clients’ expectations.
4. Build Real Relationships
For Kiamarie, photography is about more than just one event—it’s about building lifelong relationships. Many of her wedding clients return for maternity sessions, family portraits, and other milestones. By offering albums and prints, she reinforces her value and strengthens client trust.
These lasting relationships also lead to referrals. Kiamarie’s dedication to quality and her ability to capture life’s biggest moments make her a go-to photographer for her clients’ friends and families. One memorable client alone generated over $25,000 in revenue through referrals, repeat sessions, and upgrades.
5. Maximize Sales
In-person sales have become a cornerstone of Kiamarie’s business. She presents her pricing transparently and emphasizes the value of her offerings. When clients see samples of larger, premium albums, they’re often inspired to upgrade from smaller packages, adding parent albums and customized options.
Kiamarie also leverages Fundy Designer to quickly create albums from clients’ favorite photos, even if they initially opted out. One client who was hesitant to purchase an album ended up investing in a deluxe version and additional parent albums after seeing the design. This strategy consistently adds thousands of dollars to her revenue.
Watch Kiamarie’s Full Interview Here:
Take it from Kiamarie: offering albums and prints is a win for both photographers and clients. With Fundy Designer, you can streamline your workflow, maximize profits, and build lasting relationships with your clients.
Do it all in Fundy Designer!
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