Featured: Nordica Photography

interview with Cole and Jakob of Nordica Photography

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How did you get started in Photography?

It just sort of happened. After graduating in 2007 from Umeå University together with master’s degrees in marketing, we went our separate ways. Jakob was hired by a government firm in Stockholm to do marketing and eventually they needed an in-house photographer so Jakob volunteered. That enabled him to take various photography courses, use some great gear, do event photography around Sweden, and eventually weddings. Cole, on the other hand, bounced between living in Sweden and Vancouver with his then girlfriend / now wife, and eventually stayed in Vancouver in 2008. At that time, Cole started a photo blog and it gained a bit of interest from a variety of viewers. This led to live photoblogging at large events, portraits for friends and eventually weddings.

Jakob moved to Vancouver in November of 2009 and Nordica was born. We went full time from day one and although that was a very naive move (new profession, new market, new city, limited experience), in retrospect it was the best thing we could have done. It forced us to put all of our efforts into making Nordica work, and since we had nothing to fall back on, the possibility of not “making it” was not an option.
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What has contributed to your success?

We’re very strategic with our business, and everything we do connects back to our purpose. When we’re able to apply that strategic thinking with our passions–travel and photography–good things happen.

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What is the most important thing for your continued success?

We are very motivated to build Nordica into a strong brand. So long as that fire stays alive, success will (hopefully) follow.

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What’s the best business advice you’ve ever received?

Create your own luck.

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What is most important in your photography?

We set expectations very early on with couples who we work with — basically from the very first communication. We want couples to know exactly how we work and under what conditions we’re able to thrive. nordicaphotography.com

This allows us to work freely and with no pressure on the day of a wedding, which is key for adhering to a documentary style. nordicaphotography.com

So what is important to us is laying the conditions beforehand and photographing in a setting that feels natural and un-staged.
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Our next 2013 workshops will be held in Chile and Moscow. Aside from that, we’re active online here:

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