This is a quick and easy tutorial on how to use Lightroom Presets. Lightroom is a very powerful program and should be everyone’s first choice when editing their images. Here at Fundy Software, we recommend the following workflow. 1. Lightroom for sorting and editing RAW files. 2. Work Flow in Photoshop for editing images. 3….
Frank Salas is a fantastic photographer, excellent educator and a long-time friend of Fundy Software. Frank has been using Album Builder™ and can tell you about how useful it is for his business. Be sure to check out more of Frank’s awesome work, viewable on his web site. [break] [break] [break] [break] [break] [break] [break]…
Business for photographers means providing unique products and unique ways to present our photography. As the industry grows, we are given more and more chances to provide unique products. Finao is one of the most progressive album companies around in terms of pushing the “leather” envelope. [break] Finao has just come out with some new…
How did you get started in photography? My senior year of high school I got stuck in a journalism class. When they asked me what I wanted to write about I said, “I don’t want to write. I just really want to take photos.” They asked if I knew how. My response, “Nah, but I’ll…
Photo Dex, the creators of Pro Show, the original cool slideshow program, just has released Pro Show Web. It’s a pretty cool little interface. You just choose your theme, upload your photos and it does the rest. The cool thing is that the video generation (which can take time with other companies) is pretty dang…
1. Notify Your Clients & Get Them to Forward The Link When you blog a shoot, send an e-mail and say: “I loved your photos so much. I just had to post them on my Blog! Here is the link: … Feel free to pass this onto your family and friends!”[break] That last line, “Pass…
If someone told you that it was a biological fact that people choose your photography based on WHY you take photos, how would that change your business model? Well, the fact is, that is exactly why people make buying decisions. [break] This is an amazing video, a business changing video. It’s made me realize that…
1. Your Target Audience The main people a wedding photographer will want to target on Twitter is other wedding industry vendors. Since it’s damn-near impossible to know which Twitter users are brides-to-be, target vendors. Use Twitter to know who is doing what. Offer help if you see someone starting a project. Some suggestions:[break] • Magazine…
It’s widely known that Chocolate elevates mood and has similar effects on the brain as cocaine, albeit, much, much safer and milder. When clients are in a good mood, it does two key things for you. First, prospects make a subconscious association between the elevated mood they’re in and being around you and your photography….
Selling is one of the more difficult aspects of running a photography business. It helps if you know the sales cycle and the sales process. These tips are taken from Advanced Selling for Dummies, a great book. Reading sales books or taking sales seminars is one of the best things you can do for your…