In the ever-changing world of photography, many photographers look for ways to boost their income while still offering great value to their clients. Makayla Jade Harris, a former world-renowned wedding photographer, has successfully transitioned from running a print-driven wedding photography studio to helping other photographers enhance their earnings through album and print sales.
In our latest ‘Success by Design’ interview with Michael T. Davis, Makayla shares her top 6 tips for achieving and maximizing profits. To make it even easier, we’ve outlined them for you below and have included a link to the full interview! Get ready to boost your workflow and maximize your profits.
1. Prioritize Print Sales
Makayla emphasizes the importance of focusing on print sales. By making sure every client gets a physical album or print, you create lasting memories and legacies for them while also ensuring a steady income for your business! Makayla says that committing to print sales can boost your income by $50,000 to $100,000 or more each year.
2. Normalize Large Purchases
One of Makayla’s secrets to success is making large purchases seem normal. When talking to clients, always show big albums, multi-volume sets, and large wall art collections. By making these options seem typical and desirable, clients are more likely to see them as valuable and worth buying.
3. Use Slideshows
Emotional storytelling is a powerful sales tool. Makayla recommends using slideshows with an album preview to create strong feelings in clients. By showing the emotional value of printed memories, clients are more likely to buy high-quality albums and wall art that capture their special moments.
4. Speed Up Your Workflow
Makayla swears by Fundy Designer because it’s efficient and easy to use. Fundy Designer lets you quickly and professionally design albums, wall art, and slideshows. With features like the Design Wizard, Online Proofer, and Slideshows, you can create impressive presentations in minutes, saving time and boosting sales.
5. Pre-Sell Wall Art
Another good strategy is to pre-sell wall art. Before the photo session, ask clients about their home decor and where they might want new artwork. Import photos of their rooms, or use rooms from our Design Library, and create mockups to show clients how their photos will look in their homes. This helps make wall art sales successful.
6. Build Trust
Building trust and rapport with clients is crucial. Makayla emphasizes the need to connect with clients and understand their needs. When you build a strong relationship, clients are more likely to trust your recommendations and buy the products you offer.
Watch Makayla’s Full Interview Here:
By following these 6 tips, you’ll bring in extra revenue and speed up your workflow! For more tips and tricks, click below to watch Makayla’s full interview.
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