[vc_row] [vc_column] [vc_column_text]You know you need to do it. They tell you it’s good for business. It’ll improve your SEO and help build community around your business. What am I talking about? Blogging.
The toughest part about wedding photography that no one warned you about, is writing the 300+ words for the blog. Wait, you mean I have to write? Can’t I just post a bunch of photos and call it good?
If you want to engage your clients more in your business, then create more appealing content. Sure, a picture is worth a thousands words, but it won’t compel your clients to engage with your business, and in turn, get more business from them down the road.
I know what you’re thinking, “I’m a photographer, not a writer!”
If you’re like me, you were mumbling in high school English, “I don’t know why we have to do this, I’ll never need this…” Guess what? We should have paid attention! Now, more than ever, business owners need to write compelling content. Great. You’re not a writer and have no interest in becoming a writer. Sounds a lot like work, doesn’t it? But you know you should. But you have so many questions.
How much should you write? As Seth Godin says, ”Please, give me something long (but make it worth my time.)” No, really. How long should blog posts be for best SEO? Wait, it also needs to be engaging? The last thing you want to do is write a bunch of fluff that no one will read. The list of questions and reasons not to write are endless and staring at a blank screen is one of the most compelling reasons to do anything but write, so…
What if there were a quick-reading e-book that could inspire you to start writing, engage your clients and win their business today? A book that shares proven tips from a well respected writer in the business world?
Here you go! The new e-book by Henneke Duistermaat, Blog to Win Business: How to Enchant Readers and Woo Customers. Think of it as the missing manual for bloggers.
Most books about writing fall into two categories: boring and more boring. Not this one. It’s concise, short and to the point. Packed full of tips, advice and strategies that even seasoned bloggers will appreciate.
“Honing your blogging skills will make you a more compelling communicator. Whether you’re presenting a proposal to a potential client, sending an email to your boss, or writing a sales letter, you’ll become more engaging and persuasive. Good communicators win business—both online and offline.”
You’ll learn how to write blog posts that your customers love to read and share. She takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing eye-catching headlines. But wait, there’s more! This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging.
Stephen King wrote, “The scariest moment is always just before you start. After that, things can only get better.” The good news is that like many things in life, a little practice goes a long way. Readers are not engaged by writing skills, but by writing they like!
A cup of coffee at your favorite hipster café costs more than this book. Do yourself a favor and get this book today, you’ll thank me later. Yes, it’s a Kindle book. But guess what? For people who don’t have a Kindle, there is a free Kindle app to read the book on your smartphone, iPad, PC or Mac.
If you’d like free writing tips from Henneke, visit her website Enchanting Marketing. If you’re ready to start blogging, but prefer a mentor experience, sign up for her Enchanting Business Blogging Course. You’re welcome!
[/vc_column_text] [/vc_column] [/vc_row] [vc_row] [vc_column width=”1/1″] [/vc_column] [/vc_row] [vc_row] [vc_column width=”1/1″] [blockquote text=”Henneke Duistermaat is an irreverent marketer, speaker, and copywriter. She has worked as marketer at both large multinationals and small businesses before setting up her own business Enchanting Marketing. She’s on a mission to stamp out gobbledygook and to add sparkle to boring business blogs. Henneke authored the well-received books How to Write Seductive Web Copy and Blog to Win Business, and she’s a regular contributor to popular marketing blogs like Copyblogger and KISSmetrics.” width=”100″] [/vc_column] [/vc_row]
