If someone told you that it was a biological fact that people choose your photography based on WHY you take photos, how would that change your business model? Well, the fact is, that is exactly why people make buying decisions. [break] This is an amazing video, a business changing video. It’s made me realize that…
1. Your Target Audience The main people a wedding photographer will want to target on Twitter is other wedding industry vendors. Since it’s damn-near impossible to know which Twitter users are brides-to-be, target vendors. Use Twitter to know who is doing what. Offer help if you see someone starting a project. Some suggestions:[break] • Magazine…
It’s widely known that Chocolate elevates mood and has similar effects on the brain as cocaine, albeit, much, much safer and milder. When clients are in a good mood, it does two key things for you. First, prospects make a subconscious association between the elevated mood they’re in and being around you and your photography….
Selling is one of the more difficult aspects of running a photography business. It helps if you know the sales cycle and the sales process. These tips are taken from Advanced Selling for Dummies, a great book. Reading sales books or taking sales seminars is one of the best things you can do for your…
We have another set of company presets that have just been added to our company presets page. We have added Folio Albums and Shared Ink company presets. We always are trying to gather as many companies as possible. If you have any suggestions or know of any companies not on the list, please email and…
How did you get started in photography? I was exposed to photography at the age of 16. My aunt had a darkroom in the basement. Plus, when I was in high school and college, my girlfriend was a professional photographer. So, I got to assist on my first wedding at 18. Truth be told, I…
We all love our camera bags. When I was shooting, I had my roller case jammed with all of my camera gear. But when I got to a wedding, I was stuck with a big clunky roller case that I had to move all over the location. Square shoulder bags are heavy, cut into your…
As a business, photographers and studios should choose albums as sales and marketing vehicles. Often times photographers will choose an album or an album company based solely on the look and style of an album, or based solely on the price. [break] [break]Albums are part of, what the business community calls, your product mix. A…
1. What should I show? Do you show your studio’s logo or an image? Show a compelling image. If your hope is to drive clicks, a great photo will catch a client’s eye. Then you can reel them in with the wording. Unless your logo is FAB-U-LOUS and has bright colors, it’s probably best to…
Added one more company preset to our ever expanding list! Folio Albums is newest member to the list. If you use Folio Albums, head over to our company presets page to start using the presets.