In a recent “Success by Design” interview, Anna Nguyen of Zee Anna Photography shared how using Fundy Designer revolutionized her photography business. By shifting her mindset, embracing printed products, and leveraging Fundy Designer’s tools, Anna has increased her revenue by hundreds of thousands of dollars. Here’s an in-depth look at her strategy and how you can apply it to grow your business too.
1. Educate Clients on the Value of Printed Products
Anna found that many clients don’t initially see the value in printed products because they’re focused on sharing digital images online. To overcome this, she starts conversations during consultations with a simple yet powerful question:
“Where do you want these photos to live in your home?”
This prompts clients to think beyond social media and consider the long-term joy of displaying photos in albums or as wall art. She explains how printed products are more than just images—they’re tangible memories that bring families together and create lasting heirlooms.
💡 Pro Tip: Incorporate discussions about prints and albums early in the client relationship. Plant the seed for physical products during your first meeting to set expectations.
2. Show the Power of Albums and Prints
For Anna, albums are more than just a product—they’re family treasures. She highlights how flipping through an album years later can spark cherished memories, like seeing a photo of a loved one who has since passed or remembering funny or emotional moments from a special day.
She uses personal stories and examples to connect emotionally with her clients, such as her own wedding album or wall art from her family sessions. This storytelling helps clients see the value in printed products as more than just photos—they’re investments in preserving moments for future generations.
💡 Pro Tip: Share your personal experiences with printed products to create an emotional connection with clients. Authentic enthusiasm makes it easier to sell.
3. Increase Sales with Starter Products
Anna’s approach to pricing focuses on ensuring every client walks away with a physical product. Her sessions start at $850, which includes a 5×5 starter album. While this price point feels approachable, most clients upgrade to larger albums or add pages, increasing their final purchase.
By emphasizing the emotional value of larger albums and customization options, Anna has tripled her average session sales to around $3,000.
💡 Pro Tip: Offer a small starter product as part of every package to introduce clients to printed products. Most will want to upgrade once they see the quality.
4. Use Fundy Designer to Simplify Sales
Fundy Designer has been a game-changer for Anna, allowing her to create stunning designs quickly and present them professionally to clients. Here’s how she uses its tools:
- Gallery Designer: Anna helps clients visualize wall art collections in their homes by overlaying designs on photos of their walls. This feature makes it easy for clients to imagine the artwork in their space, leading to more confident purchases.
- Automated Album Design: With Fundy’s intuitive layout tools, Anna designs albums in under 10 minutes, even for large weddings. She uses the software’s built-in templates to create visually stunning designs while customizing spreads to match her style.
- Branded Client Proofing: Anna creates a seamless experience for clients with branded proofs, including personalized colors, logos, and slideshow presentations. This level of professionalism impresses clients and sets her apart from competitors.
5. Build Relationships for Repeat Clients and Referrals
Anna’s business thrives on relationship-building. From her first consultation to delivering the final product, she ensures her clients feel valued and heard. This personal touch not only encourages clients to return for future sessions but also leads to glowing referrals.
For example, Anna shares how one family she photographed for a newborn session became lifelong clients. Over the years, they’ve returned for family portraits, holiday cards, and wall art—adding up to thousands of dollars in sales.
💡 Pro Tip: Focus on creating a memorable client experience, from personalized consultations to high-quality product delivery. Strong relationships lead to repeat business and referrals.
6: Take the Fear Out of Selling
Anna acknowledges that many photographers hesitate to sell albums and prints because they fear rejection or assume clients won’t be interested. Her advice?
“Don’t put yourself in your client’s wallet.”
By authentically sharing her passion for printed products and showcasing their value, Anna has overcome her own fears and helped clients see the importance of physical memories. She positions herself as a trusted expert, guiding clients to make decisions that enrich their lives.
💡 Pro Tip: Approach sales as a way to serve your clients, not just make a profit. Focus on educating them about the value of prints, and let them make the decision.
Watch Anna’s Full Interview Here:
Anna’s story is proof that embracing printed products and using tools like Fundy Designer can transform your photography business. Whether you’re just starting out or looking to level up, her strategies can help you save time, boost profits, and create lasting client relationships.
By following Anna’s lead and using tools like Fundy Designer, you can elevate your client experience, grow your business, and ensure your work lives on as timeless memories. Don’t leave money on the table—start offering printed products today!
Do it all in Fundy Designer!
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