Does the thought of selling your portraits as wall art intimidate you? Well, you are not alone.
We sat down with Heather & Jamie, the husband and wife team behind Dark Roux Photography, to hear how Gallery Designer changed how they felt about the selling process. The first time they used Gallery Designer with a client, they netted their biggest sale yet.
How do you use Fundy Software in your business?
We absolutely LOVE the software and the Fundy team and we use the entire bundle in so many ways! We use Image Finder almost daily, and Album Builder helps us tremendously with blogging and album design. That portion alone changed our lives and saves us so much time. Gallery Designer is incredible, and the first time we used it we made a giant sale.
With Gallery Designer, there are no awkward moments, and we find we can focus totally on the client and their emotional ties to the photographs.
How did Fundy’s Gallery Designer help you with your sales process?
The Gallery Designer is so easy to use that it makes the sales session so comfortable and personal. We can focus more on selling because we aren’t bouncing back and forth from one program to another. With Gallery Designer, there are no awkward moments, and we find we can focus totally on the client and their emotional ties to the photographs.
Your first time using Gallery Designer was a hit?
Yep, that was our first sale with Gallery Designer and we were so excited at how smoothly it went.
We met with the client (Mom) before the session to learn more about her family and where they wanted to hang the art. We wanted to make sure we were shooting for the space, and in this instance, it would go in the husband’s office. We talked about large pieces and how we feel that photography (particularly portraiture) has become so devalued.
They had a great experience, ordered two metal prints, and they are all coming back to do another session with the whole family.
On the day of the shoot, Dad was running late due to traffic. In the middle of shooting Mom and their two teenage children, he called and said he couldn’t make it in time. We wrapped up what we could and they planned on coming back to shoot the whole family. They needed to get wall art for his office soon, so the following week Mom and Dad came in to select their photos.
At the viewing, Mom was very excited, but Dad needed to get back to work. Naturally, he wanted to get in and out. He first asked if we could send him the files on the computer and he could pick later. We told him we could do this pretty quickly and it would work best if we could show him in person, so he would really know what it would look like on his office walls.
With the Gallery Designer, Dad really was able to get into the process. He kept asking to crop certain photos, show them bigger, smaller, side by side, and, finally, we could do all of that very very quickly! They had a great experience, ordered two metal prints, and they are all coming back to do another session with the whole family.
How was this different from what you were doing before?
We were never able to sit and sell. We would show an existing piece of wall art (from another event/session) and say, “It would be this size, but your photo.” With Gallery Designer, we can show them in real time what their art would look like, and at the actual dimensions. When the client can actually envision what the artwork will look like, they really, really want to own it.
Thank you, Heather and Jamie, for taking the time to share your story with us! We are so glad that you are a part of the Fundy family, and can’t wait to see what you create next.
Dark Roux Photography was recently named to Rangefinder’s 30 Rising Stars of Wedding Photography in 2015. You can follow Dark Roux Photography on their website or Facebook, Instagram, and Twitter.
